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The Memorandum of Understanding signed between China International Exhibition and Trading Center of Wine & Beverage and New York State government designates New Yuan (Shanghai) International Trade Co., Ltd as the operating company of the NYSWO program. New Yuan (Shanghai) International Trade Co., Ltd is responsible for establishing national distribution network in China and brokering of wine export to China for NYSWO's participating wine makers. Its primary function is to give NYSWO’s participating wine makers a platform for exhibition, trading, promotion and customer service, provide related services. This tab is providing participating wine makers with timely distribution network sales update, especially Chinese distributors' feedback and requirements so that wine makers are kept in the loop of price fluctuations, demand changes and regulatory updates, adapt to market changes in a timely manner, and take the initiative.
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